Original language | English |
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Title of host publication | The SAGE Handbook of Social Media Marketing |
Editors | Annmarie Hanlon, Tracy L. Tuten |
Place of Publication | London |
Publisher | SAGE Publications |
Chapter | 28 |
Pages | 456-469 |
Number of pages | 14 |
Edition | 1st |
ISBN (Print) | 9781529743784 |
Publication status | Published - 2022 |
Keywords
- social media
- influencers
- society