Erika Anne Hayfield
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Personal profile

Personal profile

Erika Anne Hayfield is Associate Professor of social science, and Deputy Dean at the Faculty of History and Social Sciences. She wrote her PhD on Children’s cultures of consumption at Edinburgh Napier University. Erika joined the University of the Faroe Islands in 2014, first as Assistant Professor and became Associate Professor in 2017.

Research interests

Dr Hayfield commenced her academic career by publishing in the field of consumer behaviour. Since joining the University of the Faroe Islands her research output has concerned migration (out-migration and immigration) and gender and the labour market in the context of a small island society. Furthermore, as a common theme throughout her research and writings, Dr Hayfield has focused on islandness, including social relations in small island communities and research ethics in such contexts.


At the University of the Faroe Islands, Dr Hayfield has taught at all levels of undergraduate and postgraduate study in social science in courses including: Methodology, Research Ethics, Sociology, Social Theory, Welfare and Islands, Problem-oriented Project, Immigration and diversity. She has supervised Bachelor, Master and PhD projects, at the University of the Faroe Islands as well as Edinburgh Napier University.


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

PhD, Children’s cultures of consumption: An ethnography, Edinburgh Napier University

… → 2007

Bachelor, BA (Hons) in Marketing Management, Edinburgh Napier University

… → 1999

Postgraduate diploma (PgDip), Marketing Management, Edinburgh Napier University

… → 1999


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